Artificial Intelligence Marketing and Predicting Consumer Choice cover

Artificial Intelligence Marketing and Predicting Consumer Choice

Despite being a bit of a specialist read, this book is a fascinating look at how artificial intelligence can aid the marketing process and … (more)

Mobile Marketing cover

Mobile Marketing

Despite the mobile phone existing for what seems like an eternity (and for many younger people they know no difference), the whole world of … (more)

A Practitioner's Guide to Account-Based Marketing cover

A Practitioner’s Guide to Account-Based Marketing

For many this book could or should be a game-changer; getting you to think about not only marketing as an entire being but also … (more)

High Impact Fee Negotiation and Management for Professionals cover

High Impact Fee Negotiation and Management for Professionals

What professional does not want to charge a high fee for their service? Of course, on the other side of the coin, the client … (more)

Ask More cover

Ask More

You should love questions and never be afraid of posing them (or receiving them)! This reviewer takes every oppoity to ask something, even if … (more)

Radical Business Model Transformation cover

Radical Business Model Transformation

Business models are everywhere, each one proclaimed as the current “best thing” that will help steer a business forward, re-evaluate its options and work … (more)

Creativity and Data Marketing cover

Creativity and Data Marketing

This is a book for marketing people to help get a handle on the rapidly developing world of data marketing, the use of the … (more)

Trust cover

Trust Factor

Trust is a key element of a company being successful and prospering. In this book the neuroscientist author shows how a culture-shift and move … (more)

Why Sell Tacos in Africa? cover

Why Sell Tacos in Africa?

Designed to be a life-changing type of book that aims to inspire and educate about business and life success, this curiously titled thing might … (more)

Rethinking Reputational Risk cover

Rethinking Reputational Risk

It seems clear that it is very easy to damage your company’s reputation, often through inadvertent activities or just a lack of care, yet … (more)